Selldorf Architects designed flagship stores for Abercrombie & Fitch, across the United States, Europe, and Asia. In keeping with the client’s desire to attract a fashion-conscious clientele, while also referencing the company’s heritage, the firm created designs that are a modern reflection of their signature style, customized to each location.

All stores carry certain common elements including a central unifying staircase, wall murals throughout, a denim display bar, and dramatic lighting—but the detailing and articulation of each store is specific to the context of its location. The first store, a 30,000 sf, four-story space on Manhattan’s Fifth Avenue, has a steel and glass façade that reinforces the character of the original building. Behind the façade, wood louvered shutters create a strong visual identify for the flagship, as well as heightening expectations about what lies inside. The interiors suggest tradition with dark wood, bronze fixtures, and a glass and iron staircase, reminiscent of an old library. The New York flagship was followed by stores in Los Angeles, London, Milan, Paris, and Tokyo.